Saturday, 20 February 2010
Posted by Jon Stone
What would convince you to trust an ever-changing assortment of dull-but-devious individuals whose sole raison d’être is to wring enough money out of the population to buy another fat fucking house? Answer: branding. The keystone of marketing. A brand, after all, is just like a name, except that it belongs to nothing more substantial than a vague constellation of shapes, colour schemes and mass-produced clutter. But people place their confidence in brands - feel safe with them - possibly due to an inability to find the same meagre security and consistency in other people. How rubbish is that?